BRAND IDENTITY, USAGE, AND PROMOTION
PATCHING PEOPLE TOGETHER
PATCHWORK specializes in bringing sustainable hemp patches, recycled metal pins, and other renewably sourced merch to organizations, teams, and communities. PATCHWORK's product designs are commissioned by independent artists, allowing larger audiences to support the causes they believe in.
TARGET AUDIENCE
PATCHWORK aims to appeal to 16 to 35-year-olds in the midwest who are active in their communities. We serve emerging artists, musicians, leaders, and creatives. Our users are sustainable activists who won’t fall for ads or buy new things. They prioritize passions and projects over material objects.
BRAND LANGUAGE
PATCHWORK uses action words as frequently as possible, to focus on what PATCHWORK is actively doing: producing sustainable merchandise, giving artists the ability to create work for a large audience, and allowing individuals to bring their ideas to life.
The voice of PATCHWORK is optimistic, empowering, and accepting. Its platform is as much the clients - community leaders and dreamers - as it is its employees and artists. PATCHWORK exists because of the hard work of its creatives and the passion of its patrons. The brand’s messaging aspires to patch communities together at every chance.
BRAND IDENTITY
LOGO
PRIMARY LOGO
SECONDARY LOGO
COLOR PALETTE
HEX
RGB
CMYK
BLACK
#324E18
50 78 24
75 44 100 45
WHITE
#324E18
50 78 24
75 44 100 45
FOREST
#324E18
50 78 24
75 44 100 45
KHAKI
#324E18
50 78 24
75 44 100 45
MAGENTA*
#324E18
50 78 24
75 44 100 45
YELLOW*
#324E18
50 78 24
75 44 100 45
CAYENNE*
#324E18
50 78 24
75 44 100 45
TYPOGRAPHY
PRIMARY TYPEFACE
HEADINGS & SUBHEADS: BOLD
TITLES & HEADINGS: ULTRA BLACK
SECONDARY TYPEFACE
BODY & SUBHEADS: REGULAR
SUBHEADS & ACCENT TEXT: BOLD
TERTIARY TYPEFACE
ACCENT TEXT: BLACK
BRAND COLLABORATIONS
PARKS PROJECT
Parks Project's mission is to leave our world better than we found it. Their goal is to protect and preserve parklands for generations to come by educating, advocating, volunteering, and activating park supporters to get involved in conservation.
MIDWEST RAINBOW
The Midwest Rainbow Research Institute is dedicated to producing credible publications revolving around the affairs and issues facing the LGBTQ+ community through field research, policy analysis, and community dialogue across the region.
CHICAGO FOUNDATION FOR WOMEN
Each day, more than 300,000 women in the Chicago community struggle to put food on the table, to keep themselves and their children safe and healthy, and to lift themselves up from poverty and lack of opportunity. The Chicago Foundation for Women is all about them; it envisions a world in which all women and girls have the opportunity to thrive in safe, just and healthy communities.
BRAND APPLICATION
Patching people together online.
PATCHWORK will primarily connect with midwest communities through the use of social media, utilizing an array of social media, mainly Instagram and TikTok. PATCHWORK's social strategy aims to post content 3-5 times per week, sharing content about its products, stories from past clients, and stylized graphics. Its primary purpose is to promote the brand, build brand awareness, and develop new projects with new and existing clients.